Users will soon have a new feature that allows them to lessen the volume of AI-made videos appearing in their streams. This initiative comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a increase in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this output is deemed low-quality AI content, a term for inferior, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its app labeled as artificially created. In total, over 100 mn media items are uploaded to the app daily, making clips made by AI a minor percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI content they see by opening the content preference feature in the app and picking AI-made media. Further subjects that are already be controlled under the filter cover news, clothing, beauty, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
Additionally, the service will now apply an “AI-made” label to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This step is aimed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is additionally introducing a $2m AI literacy fund for experts and institutions to produce educational content about ethical AI use. This initiative will benefit non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has defended its content review process, following debate over proposals to lay off numerous content moderators in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most harmful content before it has to be seen by staff. The company announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
